Classic video game ads, GIFs personalisation, $50K loss on Google Ads — Bazo Basics #20
10 recommendations — valuable articles, guides and tools on sales, marketing, UX and tech.
1. $50K Loss on Google Ads
Why such a big loss? As you all know, you can rarely tell which ad will bring you the most profit. Someone spent a pile of cash on Google Ads. What can you get out of it?
2. Content Marketing — Don’t Wait Until You Make Mistakes
See which rules work for everyone. One way is to wait 10 hours after writing to change your perception of the content. Sticking to deadlines can be helpful, too.
3. Again, We’re Communicating With Drawings — All About Emoji
Man developed his writing skills after drawings were no longer sufficient to communicate. Today, we deal with a combination of illustrations and content at the same time. Jennifer Daniel talks about how emojis work.
4. The Technique of Effective Target Setting Within Your Reach!
This OKRs application will enable you to achieve your goals in a simple, effective and satisfactory way. OKRs has been introduced in companies such as Amazon, Google, LinkedIn or Netflix. Start your adventure with defining and tracking goals and their results, thus inspiring and motivating yourself to act.
5. Personalise Your Favourite GIFs With One Selfie
6. Anchoring Effect Versus Customer Experience
Why are sales so effective as a persuasive tool? It all comes down to the effect of anchoring. If you want to know what it is and how other brands use it, don’t hesitate for a moment. Read the article to find out how to use it in your sales.
7. Why Zoom Succeed?
Zoom has become the best conference platform in less than ten years. In this article, you will find what inspired Zoom founder Eric Yuan to create this product. Why it is so successful despite its late entry into the market offering similar services, and how even well-thought-out decisions can have unwanted consequences.
8. This is Not Instagram for People With Empty Bellies
Toraya is famous for making sweet treats called wagashi. This idea originated in the 16th century in Kyoto. These miniature sweets are made mainly from plant origin ingredients, and their shape…well, see for yourself.
9. How to Talk Less but Listen Better
The art of listening is not as easy to master as it seems. A CIA agent, a focus group moderator, and other experts talk about listening, what we are doing wrong, and what it means.
10. Video Game Ads from Your Childhood
If you keep coming back to old video games or want to remember what you played in the 70’s, 80’s or 90’s — you’ll find it all on this Tumblr
Originally published at https://bazo.io on January 30, 2020.
